Starting project 3

This week has been a revision on my resume....

and the beginning of project 3. I was very intrigued with the students that used a web site as a platform for their art so for this project I am creating an interactive web site image based on my research in psychological perception. Reading further in Daniel Gilbert's book Stumbling on Happiness he states "awareness can be thought of as a kind of experience of our own experience."  With this project the viewer's interaction will contribute to their visual experience. 

Review of progress

Just a review of progress for this week. Project 2 is near completion. Here is a look at the Badger State Outboard Association's  old logo and site design.

And here is the new logo, site design and business card.

This design is a continued exploration of negative space with simple clean lines and subtle graphics that depict elements of outboard hydroplane boat racing. The color scheme ties in summer blues and greens with a flair of orange, which is commonly seen in the racers helmets and life jackets. A succinct style is used in the body copy so the viewer can readily access the information provided by the association.

With just a few suggested shifts in the design and the final body copy provided by the BSOA this project will be completed.