Some of my best work as a portrait photographer came with
unforeseen circumstances. A burst of wind around a building as a client was
posing enough to subtly change the subject’s form and say this is a real moment
in time. Stepping back and pushing the shutter when the subject was in quiet
speculation or when a family was relaxed and interacting prior to the posed
shot. When a subject would say, “Hey can we try doing this.” My response would
be, “Sure.” I learned to quiet my own inner voice and pay attention to the
obscure messages of my surroundings and to take great consideration of the
ideas of others.
So has been the development of this web site. This final
design has been choreographed from the needs of the Humane Society, an
insightful critique of the first design by Professor Eric Souther who brought
to light its confinement, with added inspiration from Professor Sean Hottois
who, while pushing a design concept for another project, looked at my work and
described the key components I tend to use such as composition and the use of
space.
The original design started with large, bold images confined
in the whole limited square space of the most commonly seen pixels, then
evolved into a design incorporating negative space as a primary feature with an
added iconic element. The clean open space serves as a canvas for the multitude
of information the Humane Society needs to communicate. The simple and precise
navigation bar organizes that information making it more easily accessible to
the viewer. The imagery expresses a more obscure message that connects the
viewer to the animals through expression and eye contact. Logo and color scheme
are that of the Humane Society and have represented their organization for many
years.
The Humane Society is a non-profit organization that takes
on the responsibility of handling one of our societies great failings, that of
neglected, abandoned and abused animals. The goal of this site is to encourage viewers to adopt
animals, to support the Humane Society financially and to promote volunteer
efforts. The achievement of these goals is accomplished with the site
organization, imagery, and precise informative content.
